The Rock has given fans an early look at what’s next for his men’s grooming brand, teasing a new fragrance with woody, oud and fougère notes.
Dwayne “The Rock” Johnson is already looking ahead to the next chapter of his PAPATUI fragrance business.
In a new Instagram post, Johnson shared a “luxury fragrance update” for PAPATUI and teased that a new scent is expected to arrive in February 2027. The post describes the fragrance direction with three words: Woody, Oud and Fougère.
The teaser does not yet reveal the fragrance’s official name, price or exact February release date. Johnson’s post instead gives fans an early indication of the scent profile and confirms that PAPATUI has more fragrances in development.
The Rock teases PAPATUI’s next fragrance
Johnson shared the update while holding a PAPATUI fragrance bottle and thanked customers for supporting the brand.
The post highlighted Woody, Oud and Fougère as the scent direction and ended with the message that the new product is coming in February 2027.
That makes the announcement more of a first-look teaser than a full product launch. PAPATUI has not publicly disclosed all of the details surrounding the upcoming fragrance.
For now, consumers will have to wait for information about its name, bottle design, fragrance notes, availability and price.
PAPATUI already has three luxury fragrances
The February 2027 teaser comes only months after PAPATUI entered the fragrance category.
In May 2026, PAPATUI launched its first Luxury Cologne collection with three fragrances: P-01 Leather & Woods, P-07 Amber & Cypress and P-21 Smoke & Bourbon. The collection was developed with master perfumers and positioned as a more accessible alternative to higher-priced prestige fragrances.
The fragrances currently listed by PAPATUI are priced at $39.99 for a 1.7-ounce Eau de Parfum. The brand also sells a three-scent discovery set.
The existing lineup covers noticeably different scent styles. P-01 combines bergamot, cardamom and apple with lavender, violet leaf and patchouli, before settling into vanilla, amber and tonka. P-07 focuses on amber and cypress, while P-21 combines smoke and bourbon-inspired elements.
A new direction for PAPATUI
The new Woody, Oud and Fougère description suggests that PAPATUI is continuing to build a broader fragrance portfolio rather than relying on its original three scents.
Fougère is a classic fragrance family generally associated with aromatic, fresh and woody characteristics, while oud is known for its deep and distinctive woody character. Together with the “Woody” description, the teaser points toward a potentially richer and more intense fragrance profile.
However, PAPATUI has not yet released a complete note breakdown for the 2027 fragrance, so its final composition cannot be determined from the teaser alone.
When will the new PAPATUI fragrance launch?
Johnson’s Instagram post points to February 2027, but an exact launch date has not been announced.
PAPATUI also has yet to reveal whether the new fragrance will be sold at the same $39.99 price point as its current Luxury Cologne collection.
The brand currently lists its fragrance products through its retail network, including Target, Walmart and Amazon.
More details about the new scent—including its official name, packaging, notes and availability—are expected as the February 2027 launch approaches.
For now, Johnson’s teaser confirms one thing: PAPATUI’s fragrance expansion is continuing, with another scent already on the horizon.
