YouTube Extends Coachella Livestream Deal Through 2030 as Festival Marks 15 Years on the Platform
YouTube has extended its agreement to livestream the Coachella Valley Music and Arts Festival through 2030, securing its position as the event’s exclusive streaming partner for the next several years.
The deal with festival promoter Goldenvoice was announced Wednesday by YouTube CEO Neal Mohan at the company’s Made On YouTube event in New York City. The 2027 festival, scheduled for April, will mark the 15th year that YouTube has streamed Coachella.
The extension continues a partnership that has turned the festival into one of YouTube’s major annual live events, giving viewers around the world access to performances across the festival grounds.
YouTube’s Coachella Partnership Will Continue Through 2030
Under the new agreement, YouTube will remain Coachella’s exclusive livestream home through 2030.
Mohan announced the extension onstage at the Made On YouTube event, telling attendees that the company was excited to bring the festival’s atmosphere to music fans around the world.
The partnership has expanded over the years. YouTube’s coverage now includes performances from all stages and extends across both festival weekends. The platform has also introduced features such as multiview, allowing viewers to follow different performances and make more of the livestream experience.
Coachella Has Become a Major Annual YouTube Event
YouTube’s livestream has become a prominent part of Coachella’s reach beyond the people attending in person.
The platform has also worked to bring creators into the festival, helping turn the event into a wider content hub rather than simply a series of live performances.
According to Variety, the 2026 edition—featuring Sabrina Carpenter, Justin Bieber and Karol G—became the most-watched Coachella livestream in YouTube’s history.
The 2027 festival will mark 15 years of YouTube streaming the event, underscoring how long the partnership has been part of the festival’s global distribution strategy.
Livestreaming Has Changed the Stakes for Performers
Coachella’s livestream has become an important consideration for artists and their teams. Performances are not only seen by festivalgoers but can also reach viewers watching live or on demand around the world.
The production has grown increasingly ambitious, with artists incorporating elements designed for the livestream audience. Justin Bieber’s performance in 2025, for example, included YouTube videos as part of the show.
Karol G also reportedly spent three times what she was paid for her performance, treating the appearance as an investment in building her brand.
UTA agent JBeau Lewis told The Hollywood Reporter earlier this year that artists and their teams assess the value of Coachella according to their own goals. He said the festival’s live experience and livestream can both play a role in an artist’s broader strategy.
The Extension Gives Artists a Longer-Term Platform
The renewed deal means artists can continue to plan for Coachella performances with YouTube’s global livestream as part of the event’s distribution.
For YouTube, the agreement keeps a major live music property on its platform through the end of the decade. For Goldenvoice and performers, the livestream offers a way to extend the festival’s reach beyond the grounds in Indio, California.
The extension also arrives as YouTube promotes other changes and tools for creators, including new experiences for Shorts and AI-powered features for music and studio production, announced at the Made On YouTube event.
With the agreement now running through 2030, YouTube and Coachella will continue their partnership into the next several editions of the festival.
