‘Magazine’ at TIFF: Alexandra Pechman Revisits New York’s Lost Pre-Smartphone Era
Alexandra Pechman’s Magazine takes audiences back to New York in 2011, when print magazines still carried cultural weight, Twitter was still relatively new and smartphones had not yet taken over everyday life.
The coming-of-age drama, which marks Pechman’s feature directorial debut, premiered in the Toronto International Film Festival’s Discovery section on September 11.
The film follows a young college graduate entering the city’s literary magazine world at a moment just before digital culture began reshaping it.
Magazine at a Glance
| Detail | Information |
|---|---|
| Film | Magazine |
| Director | Alexandra Pechman |
| Writer | Alexandra Pechman |
| Lead | Lily McInerny |
| Setting | New York City, 2011 |
| Festival | Toronto International Film Festival |
| Section | Discovery |
| World premiere | September 11, 2026 |
| Genre | Coming-of-age drama |
| Main setting | Literary magazine |
| International sales | Global Constellation |
| U.S. sales | After Hours and UTA |
What Is Magazine About?
The film centres on Nora, an aspiring poet and recent college graduate from Arizona.
She arrives in New York for an internship at Platen, a prestigious literary magazine.
Nora is an outsider in the workplace. She does not come from an elite East Coast university or a wealthy background, but she is intelligent and determined to find her place.
As she settles into the magazine, she develops friendships with the other interns.
She also begins an affair with a slightly older editor, played by Joshuah Melnick.
A New York Media World on the Edge of Change
The film’s 2011 setting is important to its story.
Print media was still influential, but its future was becoming increasingly uncertain.
Gawker was a major force in New York media. Twitter was rapidly growing, while smartphones and social platforms had not yet become the constant presence they are today.
That puts Magazine in a brief period between traditional publishing and the fully digital media culture that followed.
Why Alexandra Pechman Made the Film
Pechman knows that world personally.
Before moving into filmmaking, she worked in publishing and journalism, including internships at The A.V. Club and The Paris Review.
She later worked as a fact-checker at ArtNews and wrote for publications including Artforum and Vogue.
She studied magazine journalism at Northwestern University’s School of Journalism.
That experience became a major source for Magazine.
Pechman wrote the screenplay and decided she also needed to direct it because of her personal connection to the period being portrayed.
The Film Is About More Than Magazines
Although the workplace is a literary publication, Pechman has framed the story around a broader experience of being in your early 20s.
Nora is trying to figure out where she belongs.
At first, she sees her job as a possible answer.
Romance appears to offer another answer.
But the relationships that ultimately matter most are the friendships she develops during that period.
That gives Magazine a coming-of-age story beneath its media-industry setting.
The Pre-Smartphone World
One of the film’s biggest attractions is its recreation of everyday life before smartphones became ubiquitous.
Nora cannot simply search Instagram to understand who has influence inside the magazine.
People are harder to research.
Professional hierarchies have to be understood through conversations, observation and experience.
That limitation becomes part of the film’s story as Nora gradually discovers that the people she considers powerful may not have everything figured out.
Why Gen Z Is Finding the Era Nostalgic
The early 2010s may not seem particularly distant, but Magazine treats the period almost like another cultural era.
Younger viewers are seeing a world of BlackBerry phones, paperbacks, iPod earphones and in-person office culture.
The film’s nostalgia is therefore not only aimed at people who actually lived through the period.
It also comes from younger audiences imagining what life was like before smartphones and social media became central to nearly everything.
Pechman has been surprised by how strongly younger viewers have responded to that aspect of the movie.
New York After the 2008 Financial Crisis
The movie also looks at New York shortly after the financial crisis.
For Lily McInerny, who plays Nora and was born and raised in New York, the setting represents a particular period when the city still felt relatively affordable and creatively open compared with what came later.
The film presents that period as a kind of middle ground.
The old media system was still alive, while the digital system had not completely taken over.
The Magazine’s Look
Pechman and her production team shot the movie in New York, including locations in Tribeca.
The production used borrowed locations and second-hand items to recreate the look of an early-2010s literary publication.
A faded emerald velvet couch found through Facebook Marketplace became one of the visual details used to give the fictional magazine its worn-in appearance.
The costumes were also carefully constructed.
Costume designer Michelle J. Li created more than 150 looks for the cast, drawing on the fashion and youth culture of the period.
Who Stars in Magazine?
Lily McInerny leads the film as Nora.
The ensemble also includes Lukita Maxwell, Iris Apatow, Ruby Cruz, Daniel Zolghadri, AnnaSophia Robb, Delaney Rowe and Jake Lacy.
McInerny previously appeared at TIFF in Bonjour Tristesse, making her return to the festival with Magazine notable.
Alexandra Pechman’s Film Influences
Pechman has cited Cameron Crowe’s Almost Famous and Whit Stillman’s The Last Days of Disco as influences.
Both films use a specific cultural moment to explore youth and relationships.
That approach carries over into Magazine, where the changing media landscape provides the background for Nora’s personal story.
A Period Before Social Media Took Over
The film also revisits a workplace culture that was less regulated and more informal than today’s environment.
Pechman has described the movie as taking place before the #MeToo movement and before the pandemic changed office culture.
People dressed for work, commuted into offices and socialized with colleagues in person.
Interoffice relationships and workplace boundaries were also viewed differently.
The film looks back at that culture with affection while remaining critical of its problems.
Who Is Behind the Film?
Pechman wrote and directed Magazine.
Anne Alexander and Tess Cohen are producers, while Julia Nelson and Christine D’Souza serve as executive producers.
Global Constellation is handling international sales.
After Hours and UTA are handling U.S. sales.
Why Magazine Matters at TIFF
Magazine arrives at TIFF as both a coming-of-age story and a snapshot of a media industry that has largely disappeared.
Its setting is only about 15 years old, but the technology and workplace culture can already feel unfamiliar.
That contrast gives Pechman’s debut its central appeal: it looks at a recent past that suddenly feels much farther away.
For Nora, the period is not nostalgic.
She is simply trying to find a job, build relationships and figure out what comes next.
For audiences in 2026, the same world can look like the final chapter of New York’s pre-smartphone era.